I likes this video because it is one of the most unique videos i've seen and it doesn't match the lyrics at all but still is interesting to watch and the way all the dancers are dressed and the way they dance and move is really weird but I still like it.

I like this video because the video go with the lyrics and normally all videso steretype women as 'kitchen workers' and degrade women but this video women shows the woman is control.

The people in the song are very good looking and the way they move their body with the song (they aren't dancing but it still works) and the video has proper goes with the lyrics also its set in a nice rich house which makes it more attractive.

This is probably one of my top 3 favourites because the setting is very unique and I like the colour (black and silver) its quite dull but the song has a dull meaning, even though it doesn't completley match the lyrics it still goes, plus their outfits really stand out.

http://www.youtube.com/watch?v=L1l9WST5lXM&ob=av2e

I like this video because Rita Ora is a pretty singer and her dress sense goes with her "badgirl" attitude also the props makes the music video look abit rich for example the nice cars.

Advertising Coursework; Part one

In the female campaign Beyonce is standing in a dominant, powerful way, like she owns the spot and in the other advert she is standing in a tender, elegant way. Beyonce is trying to show how the perfume makes her feel, this persaudes the target audience because it shows people they can be like Beyonce. In the male campaign the model is standing as he's been pulled away by girls, this shows that the male perfume is attractive towards women, so therefore again it persuades the target audience as all males wants a lot of females.


You can tell Beyonce's confident from her facial expression, she is trying to show you can be confident with the beautiful smell of armani diamond. The male model has a cheeky smirk on his face, he is trying to show he only has a cheeky smirk on his face because he is being pulled by a lot of girls, this shows that the perfume is getting him "lucky".


The location for Beyonce's advert is on a stage, this is trying to show she's in the spotlight, and the spotlight is on her so it's all about her, in a way it does show independence (like she can do it all by herself). The location for the male advert is the street, this is trying to show he gets attention by the girls everywhere.



The story line for Beyonce's advert is her on her own stage in the spotight singing, she is trying to show how the perfume makes her feel. In the male advert the storyline is the guy wearing driving around in a nice car with all the girls going bonkers when they see him, I think they used this storyline because it makes boys want to be like that and wonder if it actually smells 'that' good so they go out and buy it.


Beyonce's wearing a sparkly short dress as she's got a hot legs so they kept that on show and because the perfume is called Armani Diamonds and diamond are sparkly, they tried to connect the perfume, costume and theme together. In the male's advert he starts off with him wearing a nice casual t-shirt as he's at home and then he changes and you can see him topless (which is attractive), he then changes into a suit because he's going out to a nice red carpet like place, it seems like they're trying to show that the perfume is for higher class men/ famouse men.


Beyonce's prop is her microphone as she is a singer, but she used the microphone as a prop to sing whats on her mind, it shows she's crazy but having fun. In the male advert the prop is a nice hot car, which he cruises around in, he uses the car to show how he's loving the feeling of the perfume.



Both advert uses the colour black, they're trying to show you can feel good and have fun even in  a dark world/place.



The name of the product ;Armani Diamond- Beyonce uses the name 'Armani Diamonds' because as girls are in love with stuff shiny, beautiful and elegant and the male uses 'Armani Diamonds' as men use diamond as a symbol to show richness.



In the female advert the slogan is; 'hard to resist' because diamonds IS ACTUALLY a girls best friend, everyone knows how crazy a girl would go over diamond and would never be able to resist it. In the male advert the slogain is; 'hard to resist' as the boy is hot and smells peng! so it actually is hard to resist, and in the advertise we can the girls are interested in look, dress sense and  smell.



The font is the same in both advertise are the same, they're classy, posh and elegany, to represent how the both male and female is.



The camera angle in the female advertise is top half of the body and the other advertise is a full body view, to show a bit of cleavage, show her curves and her hot legs to make it attractive. The camera angle in the boy's advertise is the same, because he's posing in a very smart, sexy way.



Well there's 2 adverts, one is aimed for the girl because there's Beyonce starring and she's singing 'diamonds is a girl's best friend' as most people's idol is Beyonce. One is aimed for the male as a male is starring, they used  a white man, shaped up as the media shows all girls are interested in white, average height, shaped up men.



Beyonce Armani diamond is aimed for a girls around 15-25, as beyonce looks young and healthy, and female teenagers and young women are interested in diamond, where as under 14s are interested in ponies, and fancying boys etc and over 25s are interested in their jobs, family, fiance-husband etc.



As both perfume, Amani Diamond, I figured its for a high working class people (celebrities -jobs like singer, actor, stylers, hair dressers, wags etc) because people with lower class jobs won' bother to spend that much.